Alpha Beta Cola was a generic cola created by Alpha Beta. It was available from 1971, to 1981, only in 12 ounce (355 ML) cans, before it was discontinued. There were several different can designs. The can was red with bubbles depicted on it. Empty cans of the flavor are valuable and can sell on eBay for as much as 20 dollars. The soda was available in the Utah area primarily, specifically Salt Lake City, in the United States. A diet version was available.